This guide aims to provide guidance on the importance of internal link building and the best practices for creating internal links on your webpages or blog posts.

What are internal Links?

“Links that go from one page on a domain to a different page on the same domain”

In simple terms – “An internal link is one that points to another page on the same website”. The purpose of a good internal linking strategy is to connect content via hyperlinks to other relevant pages on the website. This also signals to search engines what hyperlinked pages are about.

What does an internal link look like?

<a href="http://www.same-domain.com/" title="Keyword Text">Keyword Text</a>



Why Internal Linking is important?

PageRank Distribution - Helps spread link juice around the website. Internal links helps improve your link flow or “Page Rank” to individual pages on our site, helping them to rank better.
Helps Google to understand your content - The anchor text of links helps Google to understand the context of a webpage.
Internal links help Google Bots crawl and access different parts of your site
Internal links enhances visitor experience - Allow visitors to navigate to different sections on a website
Improves Visitor Engagement on your website - When a visitor sees an informative link that truly matches the context of the content, they are likely to click on that link.
Increases Page views - Internal links help visitors, to navigate to another blog post after reading the current one, and this in turn increases page views.
Decreases Bounce Rates - when a reader reads an article on your blog and finds a link that relates to a similar post or a post that takes the discussion further you can expect him to stay longer on your site. This will in turn lower your site’s bounce rates.

How to do Internal Linking?

A good internal link contains the below listed elements:

1. Referral Link – Link where the visitor will be sent to.

       2. Anchor TextAnchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text should be relevant to the page you're linking to, rather than generic text

       3. Link Text - Title text provides information about where the link will send the visitor.

In order to do effective internal linking follow the below listed steps:

Step 1: Anchor Text Identification 

Find internal linking opportunities inside the page/blog post/media release. Locate text that is not only keyword relevant, but provides a natural navigational flow through the web site. This will improve customer experience by allowing them to click through to relevant content at the time that they need it.

Step 2: Interlink content that are interrelated  

Create a link to an information piece that your visitors would be interested in checking out.


Step 3: Add a Link Text

Use Link title attribute for Usability. Add a link title only when it is not obvious where the link will lead. Do not use it if the link title cannot provide more information than the anchor text.

Checklist – Top 10 Things to Remember


While creating the internal links:

Checklist - Top 5 Things to Avoid


While creating the internal links: